Wednesday, November 28, 2012

MOSSIMO Launches “Mossimo is California Cool!”

Congrats Mossimo Philippines for coming up with a new, and definitely cool, look! :)

Press Release:

As the American apparel company Mossimo captures the key trends this coming 2013 with their latest fashion and cutting-edge innovation—Mossimo Philippines proudly brings you “Mossimo is California Cool!”, a new store format inspired by a whole new look that will give you a whole new shopping experience.

To drive the brand’s objective of giving a more hip, young and urban spirit, it is now launching a new store format with California cool ambiance that reflects a street-style combined with beach lifestyle culture.  Mossimo recently launched their first branch with the new format at Trinoma Mall in Quezon City last November 1.

Magnolia David, Mossimo Philippines’ Marketing Director is delighted that the new look for Mossimo store will cater potentially to more millions of Filipino shoppers as it offers a store design that is synonymous with young, innovative and contemporary.

“As we strive to bring everyday women and men urban fashion without the hefty price tag, we’re also happy to give them the whole look of contrasting mix of old-school and modern all in one store setting,” Ms David commented.

Mossimo’s store design now represents the brand’s beach lifestyle with hand-painted logos and a play on various industrial lettertype giving the store a very relaxed feel in contrast with the clothes and products on display.  To add more compliment to the new look,  Mossimo stores is now also designed with wooden and steel elements giving the whole place an industrial feel without leaving out that laid-back lifestyle image true to the Mossimo DNA.

Ms David said, “Next year, we’re hoping to continue our new format with 55 branches across Metro Manila as well as to our provincial branches”

Mossimo stores operate between 80 to 150 sq m that primarily caters to both men and women with apparels that draw street and urban styles. In the Philippines, Mossimo boasts 55 branches across the country with 20 branches in Metro Manila.

As the new brand creates a store that truly lives up to its name—Mossimo is California Cool-- Mossimo continues to offer a diverse collection of street fashion for men and women, ages 18-40, and fits the 24/7 lifestyle. “Internationally, Mossimo has been proven to be one of the premier urban street labels for both men and women. Mossimo now promises to continue to evolve into new categories while we maintain its beach lifestyle culture,” Ms David explained.

For more info you can also visit our fan page Facebook and Twitter @mossimoPH.



In 1986, Mossimo Gianulli sold his own brand of beach volleyball shorts to retailers along the Southern Californian coast. Mossimo quickly realized the enormous potential for youth fashion.

Drawing influences from the Californian cultural melting pot, Mossimo was able to blend elements of surf, sports, urban and street fashion to build a powerful brand that had a very broad yet credible appeal.

In the Philippines, Mossimo has since proven to be one of the premiere urban, street labels for both men and women. Regarded as one of the original street-wear brands, the Mossimo name is unsurpassed for authenticity and quality. With a stable including men’s and women’s clothing, eye-wear, underwear, bags, body scents and watches. Mossimo is more than just a brand; it’s a lifestyle.

Mossimo has stood the test of time and after 19 years it still offers contemporary styling, authenticity and heritage in a tough market that ruthlessly cycles through brand.

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