Tuesday, November 27, 2012

Nescafe Philippines Reaches 2 Million Facebook Likes

I wasn't available to cover the fan's day so I'm just sharing with you all the press release instead of an event coverage in my other blog ...

Press Release:

NESCAFÉ Philippines is proud to announce its current position as the country’s top brand page on Facebook. The brand celebrated its success through NESCAFÉ Fan’s Day, a public event that engaged fans to commemorate its online journey of reaching a milestone with 2 million Facebook likes.

November 17 marked a whole-day affair packed with pocket events such as interactive video and photo booths, games, and variety shows to reward fans who have made the success of the brand possible. Merienda was served, with the favorite Pinoy coffee sidekick - the pandesal, and other special NESCAFÉ treats. It was a day dedicated to entertain and bring enjoyment to the people, capturing millions of memories through a one-day-only event. 

To cap the celebration, a NESCAFÉ event was not complete without the appearances of popular local celebrities and top-favorite bands. YouTube sensation and comedienne, Petra Mahalimuyak joined celebrities Frank Magalona, Survivor Philippines castaways Betong and Maey, and sports enthusiast Drew Arellano; while Callalily, 6 Cycle Mind, and Urban-dub set the stage for the after-party concert.

“We receive overwhelming support every day on Facebook. One post may get as many as a thousand likes and shares, and comments may reach up to the same level – we’re blown away. It is heartwarming to see people love and understand your product at almost the same level that you do, and through this event we say, ‘Thank you’,” said Mark Castillo, Consumer Marketing Manager of NESCAFÉ in the Philippines.

The brand page launched on Facebook on July 8, 2009; in December 2011, it reached the 1 million mark, and shortly a year after, on October 23, it held its spot as the no.1 brand page in the Philippines, with 2 million likes.

NESCAFÉ shared that from the time it hit a million fans, it has been adding over a thousand fans every day, and now that they’re at 2 million, fans grew daily by over 3,000 likes. 

NESCAFÉ Philippines has shown that constant engagement and genuine interest in fans’ opinions will not only earn mass respect, but also garner love. Undoubtedly, the brand’s efforts to add local flavor to its Facebook posts have paved the way for this social media success. Understanding what matters such as friends, families, celebrations of life and love are what brought NESCAFE closer to the hearts of Filipinos.

“This event is a testament that fans and brands go hand in hand in ensuring social media success. We listen, we care, we respond. Your fans will know if you are worthy of their attention, more so, their love, and we cannot be any happier that they gave us both,” said Christophe Stern, Business Executive Manager of NESCAFE in the Philippines. 



Launched in 1938, NESCAFE today is one of the world's most popular brands. In the Philippines, NESCAFE offers pure soluble coffees, coffee mixes, healthy coffees, premium coffees, and ready-to-drink coffees. For more information, please visit www.nescafe.com.ph, like the Facebook fan page https://www.facebook.com/nescafe.ph and follow @NescafePH on Twitter.

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