Project ArAw Reaches 125 Schools Nationwide

Press Release:

From 50 public high schools in Metro Manila in the first year, ABS-CBN Foundation, Inc. (AFI) and Nokia successfully covered recently 125 public high schools nationwide through its Project Aral-Awit (ArAw), a three-year music-driven and values education program for the Filipino youth.

Project ArAw turnover

Now on its second year, Project ArAw aims to promote the values of honesty, self-sufficiency and social responsibility among high school students through the use of music videos and Patina, an educational TV show on Philippine literature.  “The aim is to increase high school students’ interest in Philippine literature and we are hoping that it will result in greater sense of Filipino identity, national pride, and that we can come up with an future generation of Filipinos who will have a deeper concern for the welfare and advancement of our nation” said Martin Salvador, AFI Programa Genio Special Projects Head. Programa Genio (formerly known as  E-media program) is a holistic educational program aimed at uplifting the quality of Philippine educational system by being an active partner of the government in the development of schools’ curriculum and infrastructure.

ARAL

A month-long caravan covering 12 major provinces and 17 key cities in the country was completed  where more than 700 teachers and school heads underwent training on technology-assisted instruction and values integration in class. Each school received a 32-inch LCD television, DVD player and 32 episodes of Pahina materials which seek to supplement and enhance pedagogy in class.

CamNorte launching with Gracenote

AWIT

Highlight of the project is the Project ArAw songwriting competition where students are given the opportunity to express themselves through music. ABS-CBN composer and arranger, Fred Ferraz mentored more than 1,000 school representatives on basic songwriting to further prepare them in the upcoming competition. Winning entries will be produced in music videos which will be distributed to public high schools and will be downloadable through Nokia store. “We are a Filipino culture with love for music. I wish all of you (students) will take advantage of what you have learned and  look back at this project and realize that honesty, self-sufficiency and social responsibility are all you need to get through”, said RJ Decilio, Business Development Manager of Nokia Philippines.

Project Araw underscores the power of music to teach, inspire and move Filipinos forward and by creating original Filipino songs that will connect to the youth, the project seeks to make a positive change in the society. Email projectaraw@gmail.com for inquiries on how you can contribute to this youth development advocacy.