Too bad I wasn't able to join the press con yesterday. I heard that my male blogger friends had a lot of fun checking out the products! *wink*
Press Release:
Lady Grace Intimates, a proud Filipino company of 55 years, takes on the future with a new line of intimate apparel and a new endorser, while remembering its humble beginnings and glorious heritage, helping women gain confidence through undergarments that boast of high quality, innovative design, and the perfect fit.
Humble beginnings
Lady Grace’s passionate and hardworking pioneer is Mrs. Amelia Exconde, a schoolteacher with a knack for dressmaking, who began sewing her own set of undergarments in her quest for a bra with the perfect fit. Making her own patterns, she perfected the design and started making them for her colleagues. As the company grew it became a husband and wife team and Mr. Fidel G. Exconde handled the Finance side of the company.
The demand in the local market grew, and they began consigning to department stores in the metro. The quality and design of the products gained the confidence of the international market as well, as Lady Grace began supplying to different undergarment brands in Germany, Mexico, Denmark, Puerto Rico, the United Kingdom, Netherlands and Canada .
Daiana in her best shape
Looking ahead into the future, the company selected a new endorser who can embody the company’s heritage. “We wanted the company to be represented by a woman who is timeless, someone who can be at once funny, sexy, and full of confidence in her own skin. And we found that in Ms. Daiana Menezes,” according to Grace Exconde, the company’s Chief Operating Officer, and the daughter of Lady Grace Intimates’ founder, Mrs. Amelia Exconde.
Daiana's career has flourished through the years, becoming one of the most visible faces in TV and print today. Speaking during the event, she says, “I'm sure all the women here will agree with me that wearing underwear with the perfect fit does wonders for your mood and your confidence, and Lady Grace Intimates’ new Shapewear Series gives you that, because it enhances your shape and hides those bulges, making you feel sexy instantly! I'm very proud that Lady Grace trusted me to carry the brand. They've been in the business for so many years, and they wouldn't last this long if they don't know the needs of their market well."
The centerpiece of the event was a fashion show with models wearing the latest Shape Wear Series, as the guests were taken through a journey in time with styling, music, and visuals showcasing the passage of each decade beginning from 1958 when Lady Grace began, to the present. The Lady Grace Shape Wear series consists of Cami Shapers, Hip and Butt Enhancers, Panty Shapers, Shorts with Tummy Control, and Binders. The intimate apparel series aims to slim and shape instantly, giving a slimmer, firmer look. The materials are breathable, easy to wear, and provide the right lift and support. They can also be worn seamlessly under clothing.
The fashion show culminated with Daiana Menezes on the ramp wearing one of the newest innovations of the company: the Lady Grace Sports Bra, a versatile bra that's sporty and sexy, for the active woman that can be used in sports activities, or even under casual and formal wear.
Lady Grace Intimates seeks to promote confidence and love for whatever body type one has. Each woman can enhance her shape and feel sexy through their intimate apparel because Lady Grace Intimates has made Shapewear very affordable and accessible. Prices of the undergarments begin at P299 and up, and are available in SM and other major department stores nationwide.
About Lady Grace Intimate Apparel
From its simple beginnings in 1958 when it catered to a small market of college students, Lady Grace in the Philippines has grown steadily over the years and has continued to serve a much wider market not only of young college students but also of women who have distinguished themselves in their chosen professions and occupations.
Lady Grace product lines consist of: brassieres, panties, thongs, girdles, tank tops, cami shapers, molded butt enhancers, binders, body shapers, leg shapers, self adhesive bras and bra accessories such as transparent bra straps, nipple covers, and bra extenders.
In addition to the domestic market, Lady Grace has supplied intimate apparel in the international markets including Mexico, Puerto Rico, Denmark, Holland, Germany, Finland and the United Kingdom under buyer's own brand name.
Lady Grace's ability to create new designs while maintaining high quality products at affordable prices has satisfied its customers through the years.
For inquiries, please call Ms. Ellen Magsakay at 09209089474 or 632-2085458. Email ladygracelingerie@yahoo.com and log on to www.ladygraceintimates.com
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