Thursday, January 31, 2013

Havaianas Brings Back Magical Childhood Summers with the New 2013 Collection

Summer is near and if you're looking for new Havaianas, here's a peek at their 2013 collection!

Press Release:

Remember when we were kids, and everything was new and full of color and sunshine? Without a care in the world, the spirit of youth truly embodied the summer state of mind. We dreamed of visiting exotic places, going on adventures, and being princesses meeting our prince charmings. This year, the brand calls us to remember the carefree world of our childhood with the Havaianas 2013 Collection, reminding us once again that summer, like our youth, never has to end.

Bring Magical Memories to Life with the Havaianas Disney Collection

New this year is the Havaianas Disney Collection – a proud collaboration between two enduring, iconic brands. As a powerful icon of childhood whimsy and a prominent feature in many of our magical childhood memories, the imagination of Disney marries the happy summer fashion of Havaianas to bring us breakthrough styles like Havaianas Disney Art, which showcases retro pop-inspired renditions of well-loved Disney characters.


Catering to both the young and the young at heart, the Havaianas Disney Collection features whimsical prints of both classic and contemporary Disney icons. Step into the shoes of Mickey Mouse, Pooh, and the Dalmatians with the Havaianas Disney Babies collection while Lightning McQueen and Minnie Mouse accompany our toddlers on their wonderful adventures with Havaianas Kids Top. Enjoy charming renditions of our favorite storybook princesses Cinderella, Belle, Ariel, Snow White, Aurora, and Rapunzel along with Tinkerbell and Marie from Aristocrats with Havaianas Kids Slim Disney.


Exotic Prints from Faraway Lands

As children, the worlds in our heads were filled with exotic locales and wondrous creatures and bursting with color. Havaianas brings these faraway worlds to life through the Havaianas Slim Fresh, featuring eye-catching polka dot designs, Havaianas Slim Tropical, with its vibrant prints inspired by the exotic flora of the Brazilian rainforest, Havaianas Slim Animals, with wild animal hide-inspired graphics, and the Havaianas Slim Royal and Havaianas High Light II styles, both of which showcase striking imagery inspired by Thai Royal Ceramics and which come either in Slim straps adorned with a metal elephant charm for Havaianas Slim Royal, or in a mid heel style for Havaianas High Light II for that extra sophisticated touch.


A Fresh Coat of Paint for Well-Loved Classics

The collection is rounded out with fresh designs for Havaianas classics 4Nite, now showcasing fun prints like zombies, insects, and other creatures of the night, frequent mainstays of our childhood adventures, Havaianas Trend, returning once again with its funky geometric prints and stylish color palettes, and Havaianas Casual, now in more colors like Lime Green and Indigo Blue.


For the fashion-forward women who spent their childhood days rummaging in mommy’s make-up kit and walking around in heels that wouldn’t fit for another decade and a half, Havaianas brings back your favorite Havaianas High Fashion and Havaianas High Light in classy, versatile neutrals, letting you stand out with your choice of full or mid heels, along with the stylish and sophisticated Havaianas Freedom – the perfect flip-flops to complete your chic ensembles, making you look like you had just walked right off of the pages of the magazines you had once spent many afternoons cutting out your favorite style pegs from.

Finally, Havaianas launches new colors for classic best-sellers Havaianas Top, Havaianas Slim, Havaianas Top Metallic, and Havaianas Top Mix, with fresh colors in vibrant hues and rich, elegant tones.


Even Big Kids Love Their Toys

With iPhones and iPads taking the world by storm, what better way to marry two brands that you love than by sheathing your precious gadgets in rubber cases featuring the iconic Havaianas rice pattern and Havaianas ellipse? Available in a range of colors ranging from a vibrant lime green and fuchsia, to a more subtle salmon, and finally to an understated black, the Havaianas cases, available for the iPhone 4 and 4S and the iPad 2 and 3, is the perfect way to protect your well-loved gadgets while stylishly showing off your happy summer fashion.

With its 2013 Collection, Havaianas invites us to be retrospective – to remember that for many years of our childhood, summer really never did have to end. And with all the wonderful new styles available in the Havaianas 2013 Collection, it’s easy to feel a little bit guilty about wanting them all. But then we remember that sometimes, it’s alright to be a brat. After all, we were all princes and princesses once upon a time, basking in unending summer sunshine.

Rediscover your childhood summers with the Havaianas 2013 Collection, out now at authorized Havaianas retailers nationwide. Visit www.facebook.com/havaianasphilippines for more details.

Experience the summer vibe that never goes out style with the world’s favorite rubber flip-flops brand. Take part in the Havaianas story and grab a pair now, available in Metro Manila at All Flip-Flops, Celio, Complex, Duty Free Philippines Fiesta Mall, J&S Surf Shop, KidSports, Manila Polo Club, Moana, Nail Spa, Plana Forma, ROX, Rustan's, Stoked, Tick Tock Flip Flop NAIA Terminal 3, and Urban Athletics. For provincial outlets, visit www.havaianas.com.


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