It's so nice to know that Breeze has partnered with Jollibee's Maaga ang Pasko, the longest running toy drive in the Philippines, to help make sure that toys to be distributed are really clean and ready to be played with my underprivileged kids :)
Press Release:
Breeze has signed up as Jollibee’s official detergent partner for the 20th Maaga ang Pasko, supporting the campaign’s mission to make Christmas bigger and brighter for even more Filipino kids nationwide. To achieve this, Breeze is holding a series of special 1 Laba @ Maaga ang Pasko events, using Breeze with ActivBleach to wash more than 500,000 toys donated by kindhearted Filipinos across the country and even abroad.
Jollibee with PR Director Arline Adeva and Vice President for Marketing Harvey Ong, Unilever Head of Corporate Communications Liza Vengco, and Breeze Assistant Brand Manager Samantha Kwan |
The first run of the 1 Laba Clean-up held recently in Mandaluyong was joined by an army of volunteers, including Breeze Sige Mom Christine Bersola Babao, celebrity moms Regine Tolentino and Bettina Carlos, mommy bloggers, and representatives from both brands. They all worked together to make sure that the donated toys look and smell as good as new before they are delivered to beneficiaries in time for Christmas.
Celebrity mommies Regine Tolentino, Bettina Carlos, and Breeze Sige Mom Christine Bersola-Babao (center) with (from left) Samantha Kwan, Liza Vengco, Harvey Ong, Jollibee, and Arline Adeva |
(L-R) Samantha Kwan, Liza Vengco, and Harvey Ong |
Regine Tolentino and Bettina Carlos |
Christine Babao with mommy bloggers |
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