Johnson's Encourages Moms to Let Kids Go Out and Play

Press Release:

Growing up in the ‘80s, Pam remembers how much fun she had playing outdoors with her friends and neighbors, especially during summer. They would bike around their village, play patintero or piko, or hang out at the neighborhood park. It was an idyllic childhood.

And now, as a Mom of a 3-year-old girl and a 5-year-old boy, Pam wishes that her children could spend more time outdoors just like she did. Aside from the fun of the great outdoors, she’s read from experts that outdoor play can help stimulate children’s emotional, social and physical development .

But, Pam fears that exposure to the sun when outdoors can bring about various skin discomforts on her children like rashes and irritation, malodor and stickiness. Having less safe areas where her kids can play is also a big concern. Because of these, she’s guilty of one thing – limiting her kids’ outdoor playtime.

Pam is not alone. Many of today’s Moms feel the same way and that’s why JOHNSON’S®, the country’s number one baby care brand trusted by generations, presents a new advocacy campaign to help Moms confidently send their active, growing kids for outdoor play – JOHNSON’S® Play Days.

This summer 2012, JOHNSON’S® Play Days introduces three product platforms that are best for active, growing kids who want to play outdoors: 

1. No Bungang Araw 

2. Walang Lagkit Feeling 

 3. No Amoy-Araw

Aside from the products, JOHNSON’S® also brings to Moms and kids the country’s first and only travelling playground that will visit Luzon, Visayas and Mindanao to provide kids a fun and secure place to play in throughout summer.

There are still thousands of kids out there who have yet to experience the joy of outdoor play. But with JOHNSON’S® Play Days, more Moms can now freely tell their kids to … “Go out and play!”