Sunday, February 20, 2011

Stylish and Eco-Friendly Diaper Bags Now in the Philippines

For mommies who want to remain fashionable while toting baby's things inside attractive diaper bags ...

Press Release:

Diaper bags are a staple in the baby essentials list of every expectant mother. Babies need a change of clothes, fresh diapers, toys, milk and baby food every time you leave the comfort of your home. Choosing a diaper bag isn’t easy.The most important questions to ask are: what are your requirements before buying one? Should it be big and roomy enough? Does it need small zippered inside pockets? Should the handles be long enough to carry over your shoulder?

Founders Claudia and Stefan Lässig answered all that and more. The couple noticed that although diaper changing bags do serve their purpose, they are anything but cool or modern. So they developed a new, funky brand that’s playful, natural and fun-loving is born – LÄSSIG (pronounced as Laessig) Diaper Bags.

Lässig combines three things—fashion, function, and transformation.

Fashion: Lässig Diaper Bags are available in a wide variety of designs depending on your style and character. The tote bag, messenger bag, or shoulder bag styles are perfect for those who live a contemporary lifestyle, love the urban atmosphere, and are always on the go. If you are a multifunctional chic, diversified, and treat your bag as a fashion accessory, you will fall head over heels with Lässig’s Gold Label collection line. The bags come with removable accessories such as a changing mat, removable pouch for your essentials and insulated bottle holder, to name a few. Bottle holders and changing mats can also be purchased separately.

Function: Lässig Diaper Bags offer all the features a nappy-changing bag should have: a well-organized inner compartment for baby food jars or feeding bottles, a changing mat, a key clip and robust snap hooks, as well as loops for the straps so that the bag may be attached to your stroller or carried over the shoulder.

Transformation: Lässig Diaper Bags offer interchangeable flaps to create new looks. The Gold Label collection are all reversible to match your style whether you are off to work or out the whole day with your little one.

And if those three aren’t good enough, Lässig also has a hand in slowing global warming. Its products are free from PVC, dyes, cadmium, and nickel so they’re also safe for the kids to use. These are the lightest changing bags in the market, and are easy to clean and maintain.

Lässig bags have all the requisites for every mother to fall in love with. Carry them with comfort, confidence, and style. Available at the following leading retail and department stores: Rustan’s (Makati, Shangri-La and Alabang), Babyland (Eastwood Mall, Festival Mall, Glorietta and Shaw Boulevard),Toytown (Eastwood Mall), Procreation (Crossing, Shangri-La Mall).

Lässig is exclusively distributed by Kenleen International Distribution, Inc., a distribution company that specializes in new market trends and strives to continuously develop and select innovative products that are exclusive and distinct enough to provide something different to customers across a range of categories.

Want to find more about LÄSSIG? Visit their website at

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