Tuesday, February 15, 2011

Domino's Pizza is Now DeliveRiiing!

Heads up pizza lovers!

Press Release:

Each day, more than 1 million customers enjoy hot, delicious Domino’s Pizza products on every inhabited continent on Earth. It is no wonder that Domino’s Pizza is the recognized world leader in pizza delivery.

Domino’s exists to fulfill a basic need for its customers – to provide a high quality, freshly prepared, hot meal delivered on time, every time. The company pioneered the pizza delivery business, and its total system sells more than 400 million pizzas worldwide every year. There are more than 9,000 Domino’s Pizza stores in more than 65 countries, employing over 175,000 team members, and involving over 2,000 franchisees.

The great news for Pinoy Pizza lovers is that Domino’s Pizza has arrived HOT and FRESH in THE PHILIPPINES!

“Domino’s is all set to take the local pizza industry by storm,” enthused Tong Hong, the President and CEO of Domino’s in the Philippines. “Pizza is a US$35 billion per year industry, and Filipinos are well-known pizza lovers. Precisely because it is such a good fit, our company is confident that we will be able to fully develop and expand in this market at a very good pace,” he added.

Hong’s observation appears to be spot-on, as the company’s flagship store in Marvin Plaza, Pasong Tamo has exceeded all their initial sales targets. This has further encouraged them to fast track the opening of the second Domino’s branch in Silver City, Frontera Drive (Tiendesitas) along Julia Vargas Avenue. “Originally, the plan was to open eight stores in Metro Manila by the end of the year,” Hong explained. “Because of the amazing performance of our Marvin Plaza branch, however, we may have to reconsider this,” he added.

In overseas markets, Domino’s is best known by their 30-minute guarantee, which offers customers a money-back assurance if their orders are not delivered to their doorstep within half an hour. To this end, Domino’s Philippines has invested heavily in its delivery infrastructure in order to fulfill the same promise. This includes a full scale, logistics management software called PULSE™, which is specially designed and exclusively used by Domino’s Pizza. “Pizza delivery is a passion for us – it’s both art and science,” Hong affirmed. “From the time our phone rings and the order is placed, to the moment our delivery rider arrives safely at your door, each step is synchronized with thorough precision,” he further pointed out.

Indeed, this passion for Pizza delivery is exemplified through the innovations that Domino’s has introduced to its industry. Over the years, the company has invented – or been the first to use – most of the equipment and systems that are now considered trade standards. These include the fiberglass case, the corrugated pizza box, the 3-D car-top sign used in delivery vehicles, and of course, its patented Domino’s Heatwave™ delivery bags, which quite literally acts as a portable oven to bring piping hot pizza to your door.

“Remember, the 30-minute delivery time is only the first part of the guarantee,” Hong emphasized with respect to the Heatwave™ bag. “The pizzas must also arrive hot and fresh. Our special delivery bags use a technology that creates a portable oven, minimizing heat loss during during transit,” he explained. “The outer material of the bag is made with water-repellent nylon, and the interior is lined with a cutting edge material called Thinsulate, which eliminates moisture and maintains that fresh-from-the-oven taste,” he further said.

At present, the Domino’s menu offers nine flavors of pizza, including bestsellers like the Domino’s Deluxe, Potato Pizza, Extravaganza, Shrimpus, and Hola Spain. Aside from pizza, Domino’s also carries Buffalo Chicken Wings, Meaty Bolognese, Creamy Alfredo Spaghetti, Cheesy Bread, Garden Salad and Chocolate Lava Cake.

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