Jollibee's advocacy, the yearly Maaga ang Pasko project has finished its 16th year with a bang. Thanks to the Jolly Toy Scouts, partner schools, companies, and other organizations, more children in need were made happier last Christmas season.
Maaga ang Pasko is the Philippines' longest running toy and book collection drive. Its 16th year achieved another milestone with a number of record feats in 2010. Last Christmas' campaign was able to gather over 200,000 toys and books, each of which was matched with a Jollibee toy and effectively doubled the number of donations. In 16 years, Maaga ang Pasko has already handed out close to 2 million gifts to underprivileged children all over the country.
The thanksgiving event was held at the ballroom of Mandarin Oriental Hotel last February 8. Jollibee officials were there to honor the contributions that made the latest campaign a success. There, Jollibee also turned over the proceeds from the Jollibee and Friends Dolls novelty promo to the Department of Education for the building of more public school classrooms this 2011.
awarding the "plaque" to one partner company
Mr. Albert Cuadrante, Jollibee vice president for marketing, acknowledges that, “The 16th Jollibee Maaga ang Pasko has truly achieved greater triumphs thanks to the efforts of our Jolly Toy Scouts and our partner schools and companies. This is a testament to the growing generosity that Filipinos share, and proof that the campaign is growing even bigger and will continue to grow for years to come.”
the very creative plaque that looks like a diorama
The project enjoyed support from a bigger network of partners composed of 33 partner companies and 60 partner schools that went all-out for the cause. Thousands of Jolly Toy Scouts signed up to volunteer as ambassadors of Christmas cheer, joining the donation clean-up drives to collecting toys and books.
To open more channels for people to help, the campaign also donated a portion of the proceeds from the sales of the limited edition Jollibee and Friends Dolls for the Build-a-Classroom project.
Over 400,000 Jollibee and Friends Dolls were sold last year from which a total of P12 million was raised to fund the construction of public school classrooms. With the additional P8 million donated by the Jollibee Franchisees Association and Jollibee Foundation, Cuadrante announced that Jollibee can build as many as 40 classrooms beginning 2011. That is such good news!
Sarah Geronimo delighted the audience with energetic song numbers
Throughout the years, Jollibee's Maaga ang Pasko has grown to become a national movement that has spread cheer and happiness to Pinoy kids. It is expected that with the help of partners and the volunteer Jolly Toy Scouts, Jollibee Maaga ang Pasko will continue to make a positive and concrete impact in the lives of less fortunate children in the years to come.
“It doesn’t take a lot to make a big difference in the lives of children who deserve to have a happy and bright Christmas. As this year’s Jollibee Maaga ang Pasko comes to an end, we hope that every Jolly Toy Scout, young or old, will continue the change and the happiness that they have started and so generously shared,” concludes Cuadrante. Amen to that!
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