Monday, April 1, 2013

Electrolux Partners with The Orange Project for the Mobile Kusina Project

Great advocacy! May the Mobile Kusina reach more kids in the coming years!

Press Release:

Electrolux, leading makers of kitchen appliances, has teamed up with The Orange Project to address the educational and nutritional needs of underprivileged children.

Electrolux Marketing Manager Andrea Pionilla recently signed an agreement with The Orange Project Executive Director AC Ong to provide a 20-foot food truck to serve 800 poor families in Angono, Rizal.  The truck will be equipped with a full Electrolux kitchen to deliver meals to children under The Orange Project’s “Mobile Kusina” project.

“The Mobile Kusina is a meals-on-wheels project that complements our “Kids Central Park” initiative, which addresses the educational and developmental needs of children in the poorest communities.  We are very proud to partner with Electrolux to serve children and families in a holistic way,” AC Ong said.

“Advocacy is an integral part of the work of Electrolux.  We wanted to do something in a sustainable way; we didn’t want one-shot activities.  It was initially difficult to find a partnerthat was the correct fit to what Electrolux stands for.  This partnership is a real love story,” enthused Andrea Pionilla.

Through the Mobile Kusina, children will be fed nutritious meals for only P25.  An in-house chef will prepare food in accordance with a meal guide developed with the help of the Food and Nutrition Research Institute (FNRI).  The Orange Project relies on individual and corporate donations to sustain their programs.

Angono was chosen as the flagship site because it was identified by the Department of Social Welfare and Development (DSWD) as having a significant population living in extreme poverty.  The town is also vulnerable to typhoon-related disaster.  “When flooding occurs in Angono, we also provide immediate relief to families.  The Electrolux food truck will definitely be a valuable asset in times of emergency.  Beyond that, we hold medical missions, as well as livelihood and disaster preparedness training so that the families of the children are supported in all aspects of childcare,” AC Ong added.

The Orange Project is a non-profit foundation that seeks to address the long-term and short-term needs of hungry, needy and hurting Filipino children.  Moblie Kusina aims to reach one million of the poorest children in the next few years through a program of targeted nationwide expansion, which Electrolux will continue to support.

For more details on Electrolux’s Food Preservation appliances, visit their Facebook page at Share more of their thinking at, and follow

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