LG Takes On the Realm of Social Media

Last month, I got to experience the newest in LG 3D technology in such a fun and engaging way. You can read all about it here. 

Let me just express how much I appreciate LG for acknowledging the positive sides of online media  information dissemination and for trusting bloggers to help us spread the word about new products and innovations. Thank you LG!

Press Release:

Recognizing the ever changing movement in the digital sphere LG expands its communication touch point and engages online bloggers, the minutemen of the digital revolution, putting them at the forefront of experiencing LG Cinema 3D. “Social media is a new way of marketing, dare I say even a new way of thinking. Today’s consumer engagement involves garnering advice, reviews and recommendations by online bloggers and social media portals that offer firsthand experience on brands/products. It is a platform for many tech savvy personalities to get to know about a brand in a personal and dynamic way” said Karen Capellan, Head of Corporate Marketing, LG Electronics Philippines Inc.

The long term value of social media efforts has been recognized by the global leader. LG looks to invest more in engaging online communities and bloggers as part of their initiative to reach out to new customers as well as engage existing consumers.

Recently, LG hosted an intimate get-together for representatives of the online community. Through interactive games and activities, attendees experienced why LG is credited as the global leader and innovator of 3D technology with products like the Cinema 3D TV and its Home Theatre System as well as the Optimus 3D.