Wednesday, October 5, 2011

Pinoy Junior Masterchef Relies on APO Floors for Quality Kitchen Floors

For those who are planning on having a house built or kitchen renovation done ...

Press Release:

The best food ingredients and cooking skills do not alone make for a good cooking show. There is also the working area to consider, especially the kitchen floor that should not only bring out the contestants' creativity in cooking, but, more importantly, should be able to withstand the “heat” and the spills during the competition.

At the “Junior Masterchef Pinoy Edition” cooking contest for children, the local franchise of the popular Australian show, producers made sure that the show uses only the best flooring materials for its kitchen stadium where kids take cooking seriously.

Helping provide the show with not only beautiful but also durable flooring is APO Floors’ Mimicri line, the most innovative and versatile flooring that mimics the look of wood, stone, and carpet. Square patterned almond alder and midnight zebrano were used for the show’s kitchen stadium while mimicri carpet in random brown was put along the sides of the stadium.

Fashionable and functional, Mimicri adds elegance and beauty to any space while being able to withstand daily wear and tear. Its wear resistant quality has been tested to significantly outperform other similar products in the same category.

 Host Judy Ann Santos with Apo Floors Communication Manager 
Missy Castro at the set of Pinoy Jr. Masterchef

Said APO Floors Communication Manager Missy Castro, “Mimicri is a world-class product that not only enhances the look of any space, but also passes the American, British and Japanese strict quality standards. And it is proudly a result of Filipino ingenuity being 100 percent locally made.”

The vinyl-flooring product is also low-maintenance. The floor absolutely needs no waxing.

Adds Castro, “Aside from its wear durability, APO Mimicri is perfect for the kitchen because, it is also easy to clean – simple sweeping and mopping will do. Even with water spills and other kitchen ‘accidents,’ the floor remains beautiful.”

APO Mimicri is also made to meet any design preference and fit any budget. It comes in tile or plank forms to suit aesthetic requirements of mid-end to high-end residential and commercial applications and are definitely more cost effective than other flooring products in terms of first costs, cleaning, and maintenance.

Junior Masterchef Pinoy Edition is hosted by Judy Ann Santos, together with world-renowned Filipino chefs Fernando “Ferns” Aracama, Rolando “Lau” Laudico, and JP “Jayps” Anglo. It is being aired on ABS-CBN every Saturday at 6:45 pm, and also every Sunday at 7:00 pm.


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