Wednesday, July 6, 2011

Transformers 3 : Dark of the Moon movie premiers in Philippine big screen

Have you watched Transformers 3: Dark of the Moon yet? It's still showing in theaters nationwide!

Press Release:

The battle for supremacy begins anew in 'Paramount Pictures' newly releases sci-fi adventure film, Transformers 3 : Dark of the Moon, as the story of a mysterious event from Earth's past erupts into the present day and threatens to bring a war to Earth so big that the Transformers alone will not be able to save humankind.

Caught up in the midst of the perilous war between the Autobots and Decepticons is Sam Witwicky (played by Shia LeBeouf) as he takes his first tenuous steps into adulthood while remaining a reluctant human ally of Optimus Prime and his other robot friends.

Sam continuously finds himself in the middle of a life and death struggle between warring robot legions on the planet. Carly Spencer (played by Rosie Huntington-Whitely) meanwhile makes her major motion picture debut as LeBeouf's new love interest.

Apart from new characters, the third and final installment also introduces a new bigscreen villain in the form of Shockwave, a longtime Transformers character who rules Cybetron while the Autobots and Decepticons battle it out on Earth.

Via an exclusive international promotion cooperative partnership with TCL Corp., the highly anticipated movie trilogy-which combines the use of 3D live action with computer-generated imagery-was previewed by fans worldwide in high definition images and superb digital surround audio form using TCL's revolutionary HD TV home technology. Personally chosen by Paramount and by director Michael Bay for its creative technological innovations, particularly its immersive 3D technology, TCL, as the official international TV promotion partner for Transformers 3 : Dark of the Moon, exclusively handled the publicity and marketing efforts in Asia, Europe and other location outside US, among which is China, Australia, France, Spain, Japan, South Korea, including the Philippines.

The partnership with Paramount has generated great exposure for the TCL brand television around the globe. As Asia's pioneer maker of strong and credible home entertainment solutions for viewers, earning the exclusive promotional partnership rights for Transformers 3 : Dark of the Moon is a huge opportunity for TCL as it aims to deliver high-definition 3-D entertainment to more households in the world.

Aside from the worldwide exposure for the brand, the partnership with Paramount also served as TCL's launch campaign for the brand in the United States and European markets, it has also secured product placement for its consumer electronics products in the film, along the use of transformers 3 : Dark of the Moon promotional material.

Directed by Michael Bay, the Transformers 3 : Dark of the Moon cast also include John Turturro, Josh Duhamel, Tyrese Gibson, Patrick Dempsey, Kevin Dunn, with John Malkovich and Frances McDormand.

* This film is released by United International Pictures through Solar Entertainment Corp.

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