The Marvel Projects

Honey Barn Marketing Corp. works side-by-side with comic book giant Marvel in bringing genuine merchandise to fans.

Press Release: 

In 2007, in an informal conversation with the President of Marvel Entertainment, Honey Barn Marketing Corp. learned about the monumental project Marvel Studios was planning to undertake: bringing the stories of their biggest superheroes to the silver screen.

Hence, in 2008, HBMC took on the task of launching Iron Man and Hulk movie products in a massive scale to introduce the two characters to the Filipino masses. It was in the same year that both heroes’ movies were shown and became big hits on the silver screen.

Both Iron Man and Hulk were seen everywhere: from t-shirts to bags and even on lunchboxes. The Marvel fever was everywhere!

In the same year, the “Avengers Assemble” concept was revealed to HBMC. Basically, the concept is that movie-goers will eventually find out that “Iron Man” (2008), “The Hulk” (2008), “Iron Man 2” (2010), "Thor" (2011) and "Captain America" (2011) will be just parts of something huge.

And in this light, in 2010, HBMC became part of the screening of “Iron Man 2” and the launching of the logo for Avengers Assemble. Thrilled anticipation from Filipino fans for what would come next followed. Demand for original, licensed merchandise distributed by HBMC became as timeless as the Marvel characters themselves.

This year, “Thor” and “Captain America” will be released in the same summer movie season, and HBMC will release merchandise both pre- and post-screening to satisfy excited fans, young and old alike. This will continue on until 2012, when there is a crisis no single hero can avert, Marvel Studios will reveal how a group of heroes can overcome impossible odds.

Merchandise featuring these superheroes is everywhere, HBMC supports Marvel’s projects in introducing the characters to the market who are hearing about them for the first time, as well as re-introducing them to the ones who had grown up with them and are re-discovering why they are amongst the biggest superheroes of all time.

Original and licensed by Marvel, in quality that’s safe and enduring, HBMC’s Marvel products land in the category of the modern collectible: they are both contemporary and timeless.