Monday, October 10, 2016

Doña Elena Al Dente Pasta Holds its Third Year of Celebrating Pasta Month this October

I first discovered Doña Elena Al Dente back in 2014 and loved how the pasta stays firm after cooking. You can read about that story, here.  This year, join the celebration of National Pasta Month by dropping by Mercato Centrale and go on a pasta food trip! More details, below ...

Press Release:

Pasta has played a major role in Filipinos’ lives, from being part of our daily meals to a popular choice for various events and gatherings. October marks a special month for Filipino Pasta lovers as we join the world in celebrating the World Pasta Month worldwide.

Doña Elena Al Dente Pasta, the only Artisan Quality Italian Pasta brand in the country, has been pioneering this gastronomic celebration for three years now. This year, the National Pasta Month celebration highlights an exciting challenge among Mercato Centrale food vendors as they participate in the Doña Elena Al Dente Ultimate Pasta Challenge where they will feature their originally crafted meal combinations of their specialty dishes and Doña Elena Al Dente Pasta.

Everyone is invited to witness the epic and pasta-licious culinary cook-off happening on October 14, 2016, 5pm to 8pm, at the Mercato Centrale, Bonifacio Global City in Taguig. Guests will be invited to purchase a Pasta Passport for a minimal purchase of Php100. This will serve as their exclusive pass to enjoy free Doña Elena Al Dente Pasta products, taste and vote for the best pasta dish from the pasta-licious dish entries of the Ultimate Pasta Challenge participants, claim freebies from participating booths, plus, get a chance to win exciting raffle prizes.

“This culinary gathering highlights the universal love for pasta. We aim to bring more people to appreciate pasta and into recognizing how this dish has been part of our lives. It also allows us to present to our Filipino consumers a variety of dishes that they can enjoy Doña Elena Al Dente Pasta with. We will continue bringing them great-tasting authentic Italian pasta,” says Rachelle Chang, Product Associate.   

Made with 100% durum wheat semolina, Doña Elena Al Dente Pasta is crafted with bronze dies which leave rough ridges on the pasta, helping sauces cling better thus making it more flavorful. It is available in five variants – Fusilli, Spaghetti, Fettuccine, Penne Rigate, and Lasagna.

“Doña Elena Al Dente Pasta and Fly Ace Corporation, together with our event partners, are extremely honored to initiate celebrating Pasta Month in the country. And now, on our third year, we continue our vision to bring great-tasting pasta to Filipino households,” Fly Ace Corporation General Manager Ramon Daez concludes.

The Doña Elena Al Dente Ultimate Pasta Challenge is in co-presented by our brand partners: Masflex, Tecnogas, Fujidenzo, Whirlpool, May Sparkling, Franzia, Don Lucio, UP Piccola Italia; and in cooperation with our media partners:, Breakfast Magazine, Cook Magazine, Appetite Magazine, Business Mirror, Malaya Business Insight, and Mommy Bloggers Philippines.

Fly Ace Corporation is one of the leading food and beverage consumer goods company in the country today. Propelling limitless multiple-category growth by bringing the best of the world closer to Filipino consumers, Fly Ace Corporation’s portfolio of food and beverage products includes house brands and exclusively distributed brands. To learn more about Fly Ace, visit

Doña Elena Al Dente Pasta is available  in all leading supermarkets nationwide.  For more details, check out Doña Elena on FB Donaelenacuisineraclub/.

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