Gatorade Ups the Intensity with Fierce

FYI, sports enthusiasts! Check out the latest Gatorade flavor and Gatorade Philippines' latest endorser! 

Press Release:

Manila, Philippines – Intensity has taken on a new look. 

The world’s number one sports drink recently unleashed Gatorade Fierce—its latest product line-up composed of an exciting new flavor, Green Apple, bundled with the popular Tropical Fruit and Grape flavors.  

“Fierce continues to pack the scientifically proven hydration benefits of Gatorade,” Pepsico Philippines Marketing Manager for Hydration Tony Atayde said. “The Fierce range is specially designed for intense athletes who know and love Gatorade but are looking for a bold, more intense flavor.”

Gatorade Fierce was earlier launched in the US with NBA star Paul George. For its local debut, PBA’s very own The Beast, Alaska Aces’ Calvin Abueva joins Gatorade’s growing roster of top caliber athletes and sports superstars. The former San Sebastian Stag and PBA Rookie of the Year is known for his all-around intensity on court which helped Alaska finish with the best cumulative record during the 2012-2013 season. 

Atayde added, “Proper hydration is a fundamental part of winning and staying on top of your game. Our Gatorade Fierce line is an integral part of bringing a wide variety of flavor options to athletes all over the country that know, to rehydrate, replenish and refuel, NOTHING beats Gatorade.”

Visit the official Gatorade Facebook page for updates and information.