Sunday, January 17, 2016

Transformations: A Spotlight on the #ModernFilipina

Hey ladies! Want to experience a live cover shoot and lots of fun activities this coming Saturday? Follow Cream Silk's social media accounts to score entrance tickets to the event! :)

Press Release:

A new year marks the beginning of new hopes, new promises, and new ambitions. As we all strive to be the best versions of ourselves, we constantly try to find ways of going beyond beautiful, and transforming ourselves for the better to become the woman we aspire to be. Gone are the days of the Maria Claras, as women are slowly climbing up the ranks and embracing bigger and better roles for themselves. Today, the Modern Filipina has become both a spotlight and a beacon. She has evolved into a fearless and trailblazing individual determined to realize her dreams and make a positive influence in the world. 


Cream Silk, the number one hair brand in the Philippines, together with the Philippines’ top magazines, continues to champion every Filipina’s journey of transformation, as they launch Cream Silk Transformations: Spotlight on the Modern Filipina, a glamorous, empowering and inspiring activity-filled event this coming January 23, 2016. 

The one-day affair, to be held at the World Trade Center tent will feature several areas hosted by MEGA, Preview, Metro, Meg, Yes, and Cosmopolitan. Attendees will be able to explore the whole venue, attend a variety of workshops presented by their favorite magazines, and experience their own hair transformations at Cream Silk’s special booth.


Every woman has the capacity to transform herself and unleash her beauty and become the woman she wants to be—and Cream Silk, with industry experts from each publication will show them how. The event’s workshops aim to empower the Filipina and equip them with confidence to maximize their assets. Just like how Cream Silk has been designed for the Filipina, to transform any hair into beyond beautiful hair, enabling them to conquer more. Topics include fashion, beauty, confidence building and hair care. 

Aside from that, Cream Silk will also be introducing a strong lineup of Modern Filipinas, women who embody the traits and characteristics of the Modern Filipina to serve as inspiration, each being on the verge of their own transformations.


For the first time ever, the no. 1 hair brand in the Philippines and the top magazines, bring you the first ever live cover shoot experience. With this, event attendees will get to witness the transformations of  the new generation of Modern Filipinas, who will surely make their mark this 2016.

Event guests will head out transformed with beauty and confidence to inspire, create, and make a mark in the world. Doors open at 2 PM.


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