So, who's excited to make their own Havaianas this year? :)
Press Release:
Known for the samba and the most decorated national football team in the world, and home of the biggest and most festive street party in the world, Brazil is a cultural melting pot of ethnicities that has cultivated a very colorful and lively street culture.
To quote Vogue, “Brazilians have the ability to make a party out of nothing, and then make it the most exciting night you’ve ever had.”
While we all may not have the luxury of experiencing the streets of Brazil this summer, Havaianas brings Brazil to the Philippines through Make Your Own Havaianas 2014. As the summer season hits full throttle, it’s that special time of the year when Havaianas gives us the creative license to decorate this season’s must-have accessory—flip-flops.
In its ninth year, Make Your Own Havaianas returns to its Brazilian roots. After all, flip-flops were made to perfectly complement the Brazilian vibrant lifestyle: vivacious, expressive, adventurous, and always the life of the party.
The thrill in this full-customization event comes in the ability to mix and match everything: from the soles and the straps, to color combinations inspired by street art, and to the fun limited edition pins – all exhibiting Brazil.
Inspired by a 200-year old tradition from Brazil, this year’s commemorative pair features colorful Bonfim wish ribbons that are worn for good luck. The print wishes every wearer Alegria, Diversao, Empolgacao, Euforia, and Felicidade or Joy, Amusement, Excitement, Euphoria and Bliss – true to the Havaianas always summer spirit.
Make Your Own Havaianas is the ultimate activity for self-expression and Havaianas encourages everyone to be as daring as the Brazilians when customizing their flip-flops. Brand Development Group Director Ammiel De Leon said, “Think of how the Brazilians would do it—always bold and fun in style and a natural stand out.”
“Brazilian culture is all about self expression, and not being ashamed of how vividly you express it.” Anne Gonzalez, Terry SA Managing Director said.
This year’s event is made even bigger and more accessible. At the heart of Makati, Make Your Own Havaianas 2014 will take place in its new home at the Glorietta Activity Center from May 8 (Thursday) to 11 (Sunday), 2014 open from 10:00 AM to 9:00 PM on weekdays, and 10:00 AM to 10:00 PM on weekends. There will be no entrance fee so everyone is welcome to customize their own Havaianas and celebrate the streets of Brazil.
As you enter this year’s Make Your Own Havaianas Brazilian Carnavale, come in your most festive summer attires and allow the Brazilian roots of Havaianas to unleash the creativity in you. Then flaunt it, the Brazilian way.
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