Wednesday, November 6, 2013

Families Enjoy Great Bonding Moments at Jollibee’s Biggest Birthday Bash

Press Release:

Jollibee Kids Club (JKC) members, along with their families and friends, trooped to the Philippine International Convention Center Forum in Manila and 35 selected Jollibee branches nationwide, to join Jollibee’s surprise birthday bash. Planned by the Jollitown gang of Hetty, Popo, Twirlie and Yum, this year’s one-of-a-kind celebration drew thousands of guests from all across the country, truly making it this year’s biggest birthday event and Jollibee’s grandest yet. Extending its reach was the live streaming of the event that allowed JKC members all over the nation from provinces in Luzon all the way to Mindanao to join in the fun.

Christine with kids Gabby and Jaime and
Jollibee Assistant Brand Manager Dianne Yorro
Celebrity mom Christine Jacob-Sandejas brought two of her kids, 11-year-old Gabby and 4-year-old Jaime. “One thing that I really enjoyed was seeing all the kids have a wonderful time,” she says. “That for me is what Jollibee is all about bringing smiles to children, and really bringing the family together for some quality bonding time.” Tin-Tin Bersola-Babao’s eight-year-old daughter Anya and three-year-old son Nio also participated in the much-anticipated event. “My kids' favorite part was when everyone surprised Jollibee onstage and his genuine reaction when he found out that his friends were there all along,” she says.

Tin-Tin's kids Nio and Anya
Sonny del Monte, dad to two-year-old Ashley Eunice, says, “My daughter especially enjoyed seeing kids being competitive and taking part in the games.” For Grace Anne Co, mom to three-year-old Nathan Brent, it was the song and dance numbers that really revved up her son’s excitement.  “He loves performing himself, so he lit up seeing today’s various stage acts.” Maylene Balacano, mom to five-year-old Franz, shares, “Being surrounded by so many kids helped my shy daughter learn to socialize.”

Sonny Del Monte and daughter Ashley
Another highlight was getting to experience a live staging of Jollitown, much to the delight of the kids and their parents as it promotes kids’ multiple intelligences. “Seeing Jollitown come alive at the birthday bash served to enhance Nio’s reading experience of the Jollitown books and watching past Jollitown seasons since all the characters came alive in front of his own eyes,” relates Tin-Tin.

Grace Ann co and son Nathan
“Recognizing multiple intelligences among children is important, especially during their formative years. I’m glad that different kinds of intelligences were showcased at the event,” she adds. Christine agrees, encouraging an individual approach to parenting for each child. “I have five kids and for me, all of them are different. As a parent, it’s important to get to know each child, spend time with them and know their strengths and weaknesses,” she says.


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