Jollibee Brings Cheers to Pedia Patients with Colorful Murals

This is a very nice advocacy. Way to go Jollibee! :)

Press Release:

Jollibee’s passion of bringing joy to Filipino children goes beyond the four walls of every Jollibee store. To this day, the country’s largest fast food chain continues to explore different ways of keeping true to its mission of spreading cheer in places where it matters most, public hospitals included.

At present, 16 public hospitals across the country have been adorned with bright and colorful murals that serve as eye-candy to their little patients and even those who have remained young at heart. These specially-designed murals – which feature the country’s most popular and well-loved mascot Jollibee and the rest of the gang Hetty, Popo, Yum and Twirlie - were donated by Jollibee to help cheer up children during their stay in these hospitals.

“As a company, Jollibee has always had a soft spot for children. And through the years, we’ve witnessed how children absolutely love our mascots and look forward to every visit in our stores. Through these murals, we are bringing the Jollibee magic to them with the hope of making them feel a little better as they are being treated or are recuperating in the hospital , ” shared Jollibee VP for marketing Albert Cuadrante.

“We are very grateful that Jollibee came up with this initiative,” said Dr. Apolinario Esquivel, hospital director of San Juan Medical Center. “These visions of happiness will surely inspire the children and help make recovery faster and more pleasant for them.”

The hospital mural project, which kicked-off in 2010, is a partnership of Jollibee with the different local government units and other pediatric institutions in the major regions of the country. Among the beneficiaries of the project in Luzon are: Luzon and Mega Manila - MCU Hospital, Sta. Ana Hospital, President Diosdado Macapagal Memorial Medical Center, Fe Del Mundo Hospital, San Juan Medical Center, Mary Johnston Hospital, National Children’s Hospital, Antipolo Medical Hospital, La Trinidad Pedia Ward, People’s Emergency Hospital, De Vera Hospital and Nueva Ecija Doctors Hospital.

While in Visayas and Mindanao, Jollibee was able to tie-up with Cebu City Medical Center, Negros Oriental Provincial Hospital, Kabankalan District Hospital, Perpetual Pedia Onco, Cagayan Hospital, General Santos City Hospital, Cagayan Hospital, Iligan Medical Center Hospital and CDO Polymedic Medical Plaza.

During the simple unveiling ceremonies, Jollibee’s visit to the children’s ward complete with Jollibee Kids Meal toys for everyone made the young ones very happy.

Jollibee hopes to continue to bring a cheerful, homey environment to more hospitals by unveiling more murals this year – its own simple way of helping heal young patients.